With a mission to “inspire lives”, Xiaohongshu is a lifestyle platform that inspires people to discover and connect with a range of diverse lifestyles. Millions of users showcase their experiences on the platform daily, from cosmetics and beauty to fashion, food, travel, entertainment, fitness, and childcare, brought to life visually through a variety of formats including photos, text, videos and livestreaming. The innovative platform integrates the authentic content shared by its community with commerce, quickly becoming one of the most popular destinations for making lifestyle decisions.
- August 2013Xiaohongshu founded in Shanghai, as a user-generated content community focusing on shopping experiences overseas.
- August 2014Xiaohongshu launches e-commerce business.
- January 2016Xiaohongshu starts using AI and machine learning to distribute its increasing variety of content.
- June 2018Xiaohongshu completed Series D fundraising with a valuation of over $3 billion.
- June 2019Xiaohongshu sets “Inspire Lives” as its mission.
- July 2020Monthly active users on Xiaohongshu exceed 100 million.
- October 2021Monthly active users on Xiaohongshu exceed 200 million.
Positively impact others
Never settle, and aim for the highest
Xiaohongshu’s headquarters is located in Shanghai with an R&D Center in Wuhan and an office in Beijing. As of 2020, Xiaohongshu has over 1000 employees.
Block C, SOHO Fuxing Plaza, 388 Madang Rd, Huangpu District, Shanghai, China