Our Company
With a mission to “inspire lives”, Xiaohongshu is a lifestyle platform that inspires people to discover and connect with a range of diverse lifestyles. Millions of users showcase their experiences on the platform daily, from cosmetics and beauty to fashion, food, travel, entertainment, fitness, and childcare, brought to life visually through a variety of formats including photos, text, videos and livestreaming. The innovative platform integrates the authentic content shared by its community with commerce, quickly becoming one of the most popular destinations for making lifestyle decisions.
Milestones
- August 2013Xiaohongshu founded in Shanghai, as a user-generated content community focusing on shopping experiences overseas.
- August 2014Xiaohongshu launches e-commerce business.
- January 2016Xiaohongshu starts using AI and machine learning to distribute its increasing variety of content.
- June 2018Xiaohongshu completed Series D fundraising with a valuation of over $3 billion.
- June 2019Xiaohongshu sets “Inspire Lives” as its mission.
- July 2020Monthly active users on Xiaohongshu exceed 100 million.
- October 2021Monthly active users on Xiaohongshu exceed 200 million.
Culture
Positive
User-centric
Open-minded
Pragmatic
Responsible
Stay curiousBe optimisticPositively impact othersNever settle, and aim for the highestPositive
Investors
Offices
Xiaohongshu’s headquarters is located in Shanghai with an R&D Center in Wuhan and an office in Beijing. As of 2020, Xiaohongshu has over 1000 employees.
shanghai
beijing
wuhan
shanghai
Block C, SOHO Fuxing Plaza, 388 Madang Rd, Huangpu District, Shanghai, China